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The Evolution of SEO – How to Keep up With the Googles
In the beginning, developers built Web pages. They kind of just hung out there waiting to be shared by their owners or anyone who knew the address. Sure, there were keyword-based search engines like...
View ArticleHow to Get Started with Structured Data Markup
Last month I took a look at how SEO has evolved over the past decade. In that article I touched upon the concept of structured data, sometimes referred to as rich snippets. While the term structured...
View ArticleNot Founds, Bounces, and Search Ranking
I’ve been asked quite a few times recently about various factors that affect a site’s ranking in the search engines. Invariably, most people I talk with aren’t familiar with Google’s published best...
View ArticleThe Why and How of SEO Site Audits
Site audits are a great way to determine how your site is faring in the search engines. But when should you audit your site? And how do you get started? What kinds of situations should you look for?...
View ArticleMeasuring for Success Using Google Analytics
With a nearly 80% market share, your site may be one of the tens of millions of sites that uses Google Analytics to track the performance of your website. But what does that mean for you? What metrics...
View ArticleThe Myths Behind META Keywords
One of the most perpetuated falacies of technical SEO continues to be the need for the META Keywords tag. Google hasn’t looked at that tag on websites in several years. Yet the blogosphere is full of...
View ArticleRedirects: The Why and How
Redirects are used to essentially forward one URL to another URL. When done properly, most users won’t even realize a redirect happened. But why do we need them? When do you use them? More importantly,...
View ArticleHow to Get Started with Keyword Research
Keyword research is fundamental to any SEO or SEM campaign. But how do you go about selecting keywords? Keyword selection is all about trying to find the words and phrases your potential customers are...
View ArticleFall 2013 Brings Potentially Scary Tricks and Treats to SEOs
September brought a round of early tricks (not treats) for SEO professionals. Both Bing and Google capped off a month of major changes for their respective search products. And these changes will...
View ArticleGetting Started With Local SEO
If your business demands in-store traffic, SEO on a large, global scale is fine. But you really need to be found in many other places. Local search is not about traditional Google or Bing 10 blue link...
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